Shoppers in their 60s and 70s say their anti-aging secret is this $9 moisturizer (2024)

We love our anti-aging treatments, and it seems like you have to use multiple products to take care of all the different skin issues. Some work to reduce the appearance of fine lines and wrinkles, while others can help smooth and firm sagging skin, or keep it hydrated and glowing. Ready to streamline your beauty routine? While you can continue to shell out hundreds of dollars for a slew of serums and creams, thousands of skin care junkies say you need only one: L'Oreal Collagen Moisturizer. Right now it’s on sale for just $9 (down from $11).

Why is it a good deal? 💰

At less than $10, this super-highly rated collagen moisturizer from L'Oreal is an incredible bargain, especially considering it just might stave off costly appointments to get actual filler or other procedures. You're getting an intensive skin treatment to moisturize skin and smooth wrinkles and fine lines — a pretty fantastic trade!

Why do I need this? 🤔

L'Oreal Collagen Daily Face Moisturizer is packed with powerful ingredients like collagen, shea butter and glycerin, which work together to hydrate, smooth and firm skin, leaving you with a glowing complexion. The non-comedogenic moisturizer is dermatologist-tested and safe to use on even the most sensitive or allergy-prone skin — this version is even fragrance-free, so all you're getting in the mix is the goodness of the formula, and none of the extras.

This hearty face cream helps restore the skin's "cushion" overnight. In a consumer study, shoppers said their skin looked smoother after just one week — and they felt their fine lines and wrinkles minimized in appearance after just four weeks.

What reviewers say 💬

Multitudes of Amazon shoppers are fans of the fast-acting collagen cream, with many of the 44,000+ five-star reviewers highlighting how it brightens and moisturizes their skin.

Pros 👍

“This moisturizer absorbs well and makes my skin feel young and healthy,” said one nearly 60-year-old shopper.

“Being 70 and a product person I have tried every moisturizer on my face on the market. ... This L'Oreal product has been by far the game changer," raved a smitten senior. "It keeps my face moisturized all day and night, isn't heavy, not sticky. It is perfect under foundation or alone. I absolutely love it and won't be wasting money on any others.”

Even octogenarians have sung its praises: "I have used this moisturizer for, what seems like forever. I'm now in my mid-80s and people that don't know me think I'm in my late 60s or early 70s. They always ask me what my secret is, and I tell them about this moisturizer.”

And if these glowing reviews still haven’t convinced you, another shopper says it's so effective, that they called it their “holy grail.”

Cons 👎

Some shoppers have singled out a particular feature as a drawback for some users. "It is very thick and heavy so I only use it every other day," said one. Another user added, "It is exceptionally thick and a bit greasy when first applied, but sinks into the skin nicely."

Your mileage may also vary on how it affects your skin: "I do not see help with fine lines; however, my skin is nice and dewy-moisturized," said a fair-minded shopper.

"Really good moisturizer if you have dry skin. I have oily skin, so it made me break out," confessed a reviewer.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.

The reviews quoted above reflect the most recent versions at the time of publication.

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